Essay on Lowes Marketing Project

Essay on Lowes Marketing Project Essay on Lowes Marketing Project Tex & Shirley’s Source: Yes! Weekly Date: June 5-11Volume 9, Number 23 Tex & Shirley’s 1.) The objective is to increase business, also to promote pancake special on Wednesdays. 2.) Tex & Shirley’s targets Local residents of Greensboro, NC. 3.) The appeal is to persuade you to bring your business to their restaurant. 4.) The message theme is to convey that Tex & Shirley’s has a Wednesday special, and they can offer you 15% your order. 5.) Pancake House Family Restaurant 6.) My evaluation is that this was a very good advisement. It includes and coupon and informs you about the pancake special. It was in an excellent location next to one of the main articles in the paper. Lowe’s Source: Lowe’s Date: June 6, 2013- June 10, 2013 Lowe’s 1.) The objective is to inform about father’s day sale of gifts under $25. 2.) The target market is anyone looking for a home appliance father’s day gift. 3.) The appeal is to inform you about the Father’s Day sell. 4.) The message theme is to convey that the gifts are under $25 and have new lower prices. 5.) Never stop improving. 6.) My evaluation is that this was a great advisement. The timing was great since Father’s Day is around the corner. The paper was delivered in the mall so the sale came straight to your house you didn’t have to search for it. Pizza Hut Source: Pizza Hut website (www.pizzahut.com) Date: Good through June 15th Pizza Hut 1.) The objective is to increase pizza sells immediately. 2.) The target market is anyone who enjoys eating pizza. 3.) The appeal is to persuade you to buy a pizza. 4.) The message is to convey that pizza hut has large pizzas for $5.55. 5.) Pizza Hut Make it Great 6.) My evaluation is that this advertisement was very creative. The pizza for $5.55 is celebrating their 55th year of business. With pizza being so cheap people may buy more than one. I think they had perfect timing with the advertisement being that the NBA Finals are being played. JcPenny

Reporting results Essay Example | Topics and Well Written Essays - 250 words - 2

Reporting results - Essay Example Even though in 2012, Meals for the Homeless made a significant growth in total revenue, the amount could even be higher if the revenue from telephone solicitation was higher. One of the possible explanations for the decreased revenue through telephone solicitation is that lenders were more interested in viewing the balance sheet before giving their donations. Based on the fact that financial reports are used by various users including banks, lenders and auditors among others, Meals for the Homeless should show their financial reports to the lenders as a way of proving their financial stability and accountability (Finkler, 2010). Another possible reason is that Meals for the Homeless was not targeting large donors and organisations in 2012. As a result, the revenue generated from the less financially stable donors was less in 2012. The key question is: why did the revenue from telephone solicitation decreased while Meals for the Homeless management received more funds from mail solicitation? In the same way, was the decrease caused by the poor relation between the Meals for the Homeless management and the public or poor financial management and lack of

Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words

Consumer Behavior - Essay Example The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how: The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;   How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. â€Å"One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secur e, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society"  (Perner 2010). ... group (e.g., friend’s influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption.   The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. Reasons for studying consumer behavior; To stay in business by attracting and retaining customers. To benefit from understanding consumer problems To establish competitive advantage The subject consumer behavior is very interesting. â€Å"Through the application of sociology, psychology and demographics, marketers can beg in to understand why consumers form attitudes and make decisions to purchase. Consumer-behavior studies inform marketers, advertisers and public agencies how product and service selection is influenced by personality, perception, values and beliefs† (Kirchheimer 2011). For marketing, these influences are studied in the context of demographics, which includes ethnicity, age, marital status, size of  family, income,  education  and employment. Perception: Is how information is collected and categorized. Perception is affected by the amount of exposure to a stimulus and by individual interpretation. Personality: Is a weak component of consumer behavior, Personality means a pattern of behavior founded on an individual’s outlook and internal traits. In this use, outlook means point of view and traits

Learning Methods Essay Example | Topics and Well Written Essays - 2000 words

Learning Methods - Essay Example A lecture is an exposition of a given subject given out before a class for the main purpose of learning or giving instruction. This is generally a method of teaching by formal discourse with the main purpose of offering an overview of a certain subject and delivering particular information on a specific subject. Lectures are of more importance in providing a synthesis of several researchers and textbooks or give out original or unpublished information. A lecture usually exists in four type’s i.e. participatory lecture, oral essays, problem-solving and textual exegesis. (Nunan, 1992, pg 56) 0728866156,072 However the oral essay, participatory and textual exegesis is more lecturers coordinated, controlled and they are closer to the traditional model in which a lecture is divided into specific topics and sub-topics and orderly covered. As the problem-solving and participatory varieties are conducted with apparently greater flexibility however it requires a tedious planning (Nunan, 1992, pg 57) Lectures being the mostly used methods of learning I found it vital in my learning ability but I was always challenged with a number of factors that would not easily allow me have the appropriate learning ability. For instance the big number of students always needed an early wake up in order to catch up with the population in order to have a front sit where u can easily have clear understanding of the lectures. Nevertheless my hard work to be the first among the front chair students inability to clearly understand the language of he lectures made my learning too harder. I would not clearly get the vital contents due to faster speaking lecturers. The large population greatly hindered the understanding ability due to different noises from every part of the room; with my inability to clearly getting the lecture’s fluency this added another burden on it due to message distortion. The most challenging part is when I came late in class.

Chinua Achebes Things Fall Apart Essay -- Author Literary Analysis

As a man of great wisdom, knowledge, tradition, and culture, Chinua Achebe is a promoter of education and tradition who is well versed in both his African roots and Christian religion (Loveday). He has won awards like the Man Booker and Commonwealth Poetry Prize for his novels, short stories, essays, and children’s books and was thrust into fame after publishing Things Fall Apart. Born Albert Chinualumogu Achebe, in colonial Ogidi, Nigeria, he is the son of missionary teachers Isaiah and Janet Achebe. He was born on November 15, 1930 to a devout Anglican family; however, his parents still allowed Achebe to experience his tribal tradition as well (Telgen 262). He left Ogidi to go to school at Government College, and from there he went to the University College of Ibadan where he studied English, theology, and history. There, he earned his BA and departed from his British name to embrace the name Chinua. From 1953 to 1966 he was a writer for a Nigerian broadcasting company. Soo n after, he became a diplomat for the Biafran government during Nigeria’s Civil War. Eventually Achebe became a professor at the Universities of Nigeria, Nsukka; Massachusetts, Amherst; and Connecticut. In more recent years, he unfortunately became a paraplegic in a car accident in 1990 and was exiled from Nigeria until 1999. He currently teaches at Bard College in New York, yet he still directs an educational book company and a bilingual magazine in Nigeria. Achebe’s work comments on the changing political and social conditions of Africa and especially on the change that colonialism brought to his home country. He is noted for keeping his ideas fair and understanding, unlike others, for he learned both English and African points of view (Petri and Pesonen)... ...graphies. 6th ed. EBSCOHost, 1 Dec. 2009. Web. 7 Nov. 2010. . Liukkonen, Petri, and Ari Pesonen. â€Å"Chinua Achebe (1930-) - in full Albert Chinualumogu Achebe.† Kirjasto. N.p., 2008. Web. 7 Nov. 2010. . Loveday, Veronica. Chinua Acehbe. 2005. N.p.: Great Neck Publishing, 2005. 1-2. Our Leaders: Africa. Student Research Center Biographies. Web. 7 Nov. 2010. . â€Å"’Things Fall Apart.’† Novels for Students. Ed. Diane Telgen. Vol. 2. Detroit: Gale, 1997. 262-263. Print. Novels for Students.

Elementary School and Middle School: The Differences and Similarities Essay

What is it like to transition from elementary to middle school? That is a question many kids ask each year. Having experienced both, I can tell you that there are plenty of similarities as well as some very big differences between the two types of schools. Elementary schools and middle schools have many traits in common. Typically, both are open five days a week for a set number of hours each day. Students sit at desks in classrooms and are expected to listen to and learn from their teachers. There is a set time for lunch. Each day, students are given homework assignments. Students take quizzes and tests. In all of these ways, middle school should somewhat feel similar to new students. However, there are some big changes that new middle school students should be aware of. In elementary school, students usually stay in the same classroom with one teacher for most of the day. This is not the case in middle school, where the students typically have a different teacher for each subject. Students must move to a different classroom for each subject too. Since there is not one classroom in which to store supplies, middle schools often provide students with lockers. For many kids, getting a locker is a welcome rite of passage. Making the move from elementary school to middle school may seem scary, but knowing that to expect can really help. Elementary school provides kids with the experiences they need to be ready for middle school. Even though moving on means adjusting to a new environment, some things, including many of the classmates who accompany you, will remain the same.

Analysis of Big Daddy Music Emporium - 962 Words

1. Executive Summary Big Daddy Music Emporium is a retail music store located in the southwest area of Las Vegas. Big Daddy Music Emporium sells and rents assorted musical instruments, provides music lessons for people of all ages, and provides instrument repairs. Through agreements with local school band programs and other networking, Big Daddy Music Emporium will be the exclusive music store for the entire Southwest Las Vegas area. This should significantly increase sales, lessons, and repairs, as band directors refer parents and students to our store through student participation in their programs. We will exploit the weaknesses of our competitors by becoming highly involved within the community through sponsored local events in order to turn one-time shoppers into loyal, lifelong customers. Our unique marketing strategies include our exclusive All Money Back trade-in program, where customers can receive the full purchase price toward upgrading their instrument; along with our Play and Pay donation pr ogram, where our store pledges to donate a portion of instrument sales and rentals to local school music programs. Big Daddy Music Emporium will target three market segments, band and orchestra instrumentalists, mariachi instrumentalists, and lessons for older beginners. All three of these groups are populous in Las Vegas. With an overall population of over 2 million residents, the Las Vegas Valley is still one of the steadiest growing areas in the United States, and